Recruiting & retaining talent to create more social impact

COP26 and the Race to Zero- Is Your Business on Board with the Mission to Save the World?

So this past week the UK has been welcoming world leaders attending from 196 different countries for the COP26 global summit on climate change in Glas...

For the third in our series of Bright Minds in Business, Pathways to Greater Purpose & Profit events, we are looking at ways in which you can create m...

Pathways to greater purpose & profit

Having worked with a range of charities, social enterprises and private businesses over the years, I’ve seen first-hand how often purpose-driven organ...

Harnessing ‘The Covid Catalyst’: aligning your Employer and Customer brand

The current pandemic is accelerating trends already in motion pre-crisis, including a growing need for businesses to have a more compelling ‘Employer ...

Alternative Business Models for Greater Social Impact

Have you ever thought about different ways you could structure your business to demonstrate your commitment to delivering on a higher purpose beyond p...

It’s time to Think Bigger: Marketing & Selling for the ‘New Now’ and Beyond

As we find ourselves several months into the global pandemic and the resulting economic and social crisis, you may find yourself wondering:

What is t...

Happy Business Birthday to Me – and to You?

LinkedIn informed me that my business is six years old this week.

Thank you to those who took this opportunity to send me congratulations messages.

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Your value is in your values

Are you helping your employees and customers to simply eat and put a roof over their heads, or are you helping them to meet higher needs?

A

Creating brand alignment for customers and employees

When you start out in business, and you’re thinking about your brand (the essence of who you are and why you exist) and your branding (the ‘wrapper’ y...

Reconnect with your passion to reinvent yourself and your business

On 8^th April I was interviewed on SME Business TV about why now is the perfect time to reconnect with your passion to reinvent yourself and your busi...

My 7 top tips for working sustainably from home (even with young children)

I started my business working from home while my daughter was just a few months old. Having spent the last six and half years developing my business

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Why Marketing Your Own Business Can Be So Hard (and what to do about it) Part 3

In today’s blog I wanted to share the third most common challenge I see facing business owners who are struggling to manage their own marketing: lack ...

Why Marketing Your Own Business Can Be So Hard (and what do about it) – Part 2

Following on from yesterday’s blog post about how lack of time to dedicate to marketing can be a common challenge for SME owner/managers, today I am l...

Three Reasons Why Marketing Your Own Business Can Be So Hard (and what you can do about it) – Part One

Even I sometimes find marketing my own business hard, despite the fact that I’ve been working in marketing for 20 years now, and running Get Fruitfu

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What should you include in a Marketing Strategy/Business Plan?

Do you have a documented Marketing Strategy? Or a marketing section in your Business Plan? Most small businesses don’t. Maybe because they haven’t mad...

Digital is NOT a strategy

In recent years the terms ‘digital strategy’ and ‘digital transformation’ have come to prominence, as businesses look for the best ways to use new tec...

How Client Focussed are you?

When you start out in business you may be open to working with anyone and everyone to get yourself up and running. But as time goes by you’ll discover...

Do you have a Documented Vision for your business?

This is the first of my 10 vital ingredients that you need to ensure your marketing will be fruitful and produce the return you seek for the investmen...